Mozilla’s Firefox has always lived and breathed security. Known as Manifest V3, the changes are meant to increase user security on Chrome-based browsers. Particularly given a set of changes that have just been made to Chrome. But it’s a mistake to count Firefox out just yet. That has led some tech watchers to assume that Firefox has lost its grip on what users need from a browser in the 2020s. In fact, it’s lost around 30 million active users between 2019-2022. Mozilla’s Firefox, once a must-have browser for its security features, has been in trouble during the pandemic years.
The silver medal browser, with a comparatively meager 576 million users, was Safari. As of 2021, Google’s browser, Chrome, was the market leader, with over 3.2 bn user worldwide. Internet Explorer, once the dominant player has been retired this month (although a handful of long term support contracts ensure it’s still around). A handful manage to cling on, and begin a long process of upgrades to keep offering what the public wants from a browser. However, publishers must first be compliant with ad standards from the Coalition of Better Ads, of which Google is a part, which could hurt some smaller publishers who have limited leverage over the types of ads they can accept.Browsers come and browsers go. If they're not using an ad blocker at all, they'll be able to view the site as usual, complete with ads.īusiness Insider is among the participating sites, Google confirmed. If they're not signed up and have an ad-blocker turned on, they won't be able to view the site. To see the prompts, users must sign up to participate in the Google Contributor program, and must be signed in to Chrome. Instead of having to manage these kinds of prompts themselves, publishers can essentially outsource this task to Google. The move will help publishers who fear losing ad revenue from users with ad blockers turned on. If they select neither choice, they won't be able to view the website.
Under the program, when a user with a third-party ad blocker enabled visits a participating site using Chrome, they will see a prompt that asks them to either turn off their ad blocker, or "pay for a pass that removes all ads on that site through the new Google Contributor." If they choose to pay the fee, Google will take a 10 percent cut. The company told CNBC that it will allow publishers to participate in a new program called Funding Choices.
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